Understanding the Terms
Blog and Vlog are two effective virtual communication mediums used by individuals, brands, and companies. A blog is a website or a feature in a website run by an individual or a team that shares its knowledge and ideas to its online audience. On the other hand, Vlog or video blog shares and explains information in the form of video.
With the evolution of content marketing strategy, one has won over the race — that is Vlog.
5 Benefits of Vlog over Blog
- Vlog is easy to produce
Advancement in technology has simplified the process of shooting a video and editing too. It is no longer expensive and can be done within-budget tools or even a smartphone. Vlogs are affordable ships to sail in the ocean while blogs are just a boat. To stand in a bigger frame, always pick the best procedure to outshine.
2. Vlog is the apple of an eye
Video content attracts more powerfully than written words. While a blog is just a black and white picture, a video has all the colors of nature running in a live timeframe. People actually enjoy the visuals, texts, pictures, and hence your information. Psychologically, words running in a picture or video seek long-time attention of a user to spend time on the screen and the infographics stick in the human brain as a memory reflex.
3. Vlog represents you
In addition to consuming visual content, vlogs allow you to showcase your personality. They provide a person, the staff, a customer, or an actor, to represent your brand. By having someone on screen, viewers will be able to engage on a personal level much more easily.
4. Vlog is device-friendly
It’s easier for people to watch videos on their smartphones than it is to read blogs. Reading is more challenging on smaller screens, while videos can display in full HD and will run smoothly. Moreover, videos can be saved or downloaded. In case someone gets inspired or admires your idea, they may imitate or execute your idea in the future.
5. Vlog is shareable
According to a survey report, half of all video content is viewed on mobile and other portable devices. Additionally, people who are watching videos on mobile are more likely to share and forward it. It is recorded that 92 percent of people viewing videos on their mobile devices tend to share videos. This draws more audience engagement and visitors to your service. Your vlogs might be the next hit on Youtube and social media channels.
